Source: Disguise/The Toy Book

Jakks Pacific‘s Disguise Inc. costume division is expanding its lineup thanks to a new licensing deal with Universal Brand Development.

Under the new agreement, Disguise will design, market, manufacture, and distribute Halloween costumes, costume accessories, inflatables, adaptive costumes, and trunk-or-treat kits for a robust lineup of properties from the Universal catalog of feature films, TV, vault, and horror brands.

“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Universal Pictures and Amblin Entertainment’s Jurassic World, DreamWorks Animation’s Trolls and Illumination’s Minions to horror properties like Universal Pictures’ Frankenstein and Dracula to an amazing array of streaming properties and a massive vault of classic films,” says Tara Hefter, executive vice president and general manager, Disguise.

Related: Disguise Is Helping the World Play Dress-up One Costume at a Time

Disguise is planning a big rollout for its new lineup which includes a new version of an old favorite: the Inflatable Jurassic World T.rex costume.

The company says that it’s been working on a design for a new version that includes “updated innovations and modifications.”

The fresh assortment of costumes and accessories will be available online and at major retailers and Halloween specialty shops this fall.

Jakks Pacific recently inked new deals with Nintendo, SEGA of America, and Moonbug Entertainment for Disguise costumes inspired by properties including Kirby, Sonic the Hedgehog 2,  and Blippi. The Santa Monica-based toymaker is expected to release its Q4 and full-year 2020 earnings today after the markets close.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.