Jada Toys is gearing up for a big launch and a new collaboration.
This weekend, the maker of finely-crafted die-cast toys and collectibles will return to FuelFest, taking place June 3 at Irwindale Speedway outside of Los Angeles.
At the event, Jada Toys will unveil its new, “luxury” die-cast collection, TrueSpec, and a collaboration with FuelFest called CASTED.
“Jada has been a key player in the car culture community for decades, so unveiling TrueSpec at such a core event for the community makes perfect sense,” says Bill Simons, CEO of Jada Toys. “The launch of TrueSpec, coupled with the CASTED contest, on-site giveaways, and some of the exciting talent we have stopping by the booth this year will make the event one of the biggest yet for Jada.”
Timed to the release of Fast X, the latest film in The Fast Saga, Jada Toys will offer attendees a shot at winning Fast & Furious Nano Hollywood Rides after they check out the Fast 9 Dodge Charger on display. Actor Cody Walker, who famously stepped in to complete the work of his late brother Paul Walker on Furious 7 is set to make an appearance at the booth.
TrueSpec
This new range of premium quality die-cast vehicles launches this fall with a collection inspired by a trio of entertainment properties from the Universal Studios portfolio: Knight Rider, Jurassic Park, and Fast & Furious. According to Jada Toys, the new range is designed to capture “the essence of each automobile in stunningly realistic fashion with meticulous craftsmanship … perfect for collectors who appreciate automotive artistry.
CASTED
Jada Toys and FuelFest have teamed up for CASTED, a new fan event in which real-life rides have a shot at being made into a die-cast collectible that anyone can buy. Five vehicles registered for FuelFest this year have been selected to compete, with fan votes being collected at the Jada Toys booth or online via the @JadaToys Instagram account.
The Five Finalists Include:
- 2004 Honda S2000
- 2015 Liberty Walk Nissan GT-R
- 2021 Liberty Walk Chevrolet Corvette C8 Z51
- 2022 Chevrolet Camaro ZL1 1LE
- 1995 Acura NSX- T
The winner will be revealed next week.
For more on what Jada Toys is up to, check out the 2023 Licensing & Entertainment Issue of The Toy Book, available June 13.