Source: PMI/Adobe Stock/The Toy Book

Growing toymaker PMI Ltd. is charting a course toward a sustainable future.

Fresh off its line launches and partnership deals for toys inspired by Brawl Stars, Gang Beasts, and Among Us, PMI Kids’ World has entered the first stage of a three-year master plan for sustainable manufacturing.

The company began meeting with sustainability specialists and advisors last year with the ultimate goal of being a fully sustainable operation by 2024. In the first stage, PMI is transitioning to using packaging materials sourced from responsible sources and receiving certification from the Forest Stewardship Council (FSC). During the first half of this year, PMI says it will transition to using only FSC-certified water, paper, and wood resources.

Additionally, the company will begin using a mixture of 40% recycled polyethylene terephthalate (PET) plastics in its packaging with a goal of moving to fully recycled PET by the end of the year.

“Kids deserve a healthy environment, and PMI Kids World takes environmental responsibility seriously,” says PMI CEO Boaz Dekel. “Our innovative approach as market leaders is to change the way manufacturing and business are conducted in the toy industry when it comes to environmental care and responsibility. We are calling on our fellow manufacturers to share our view and follow our footsteps in bringing environmental change to the entire industry through more, if not fully, sustainable manufacturing.”

Related: PMI’s Omer Dekel Talks International Toy Distribution on the ‘Power Kid Podcast’

The company is also in the process of conducting research and development on using bioplastics, including the corn-based polymer PLA, recycled plastics, and additional sustainable materials with a goal of replacing all production and packaging materials — including PVC and ABS — with sustainable counterparts of the same quality and safety levels.

Over the past few years, PMI has become a bigger player in the toy industry as a designer, manufacturer, and distributor of toys and impulse items based on top properties from a variety of top licensors, including Nickelodeon, Warner Bros., Hasbro, and others. The family-owned company was founded in Israel in the 1990s and has grown from creating and distributing collectible sticker albums into a global business and master toy licensee.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.