Sentinels of The Multiverse: Definitive Edition | Source: Greater Than Games

Flat River Group continues its expansion with another acquisition.

The distributor of toys, games, and other consumer products revealed plans to grow its gaming business with the acquisition of Greater Than Games, a St. Louis-based tabletop game publisher, design house, and consolidator.

“We are deeply connected to the board game industry as it is one of our strongest vendor categories,” says Flat River Group President Matt Stahlin. “Partnering with Greater Than Games is a win-win scenario for both our companies. Greater Than Games has been phenomenal to work with as a vendor and we are excited to take our partnership to the next level.”

Over the past two years, Flat River Group —  which also serves as a full-service provider of warehousing and fulfillment for a variety of e-commerce retailers — has grown with the acquisitions of Impressions Game Distribution Services and Optimum Fulfillment. This fall, the company expanded its purchasing team.

Source: Flat River Group

Related: Flat River Group Acquires Optimum Fulfillment to Bolster Toy, Game Distribution

Since 2011, Greater Than Games has also grown through mergers and acquisitions. The publisher of Sentinels of the Multiverse, Sprit Island, and Medium merged with Dice Hate Me Games in 2015 and acquired the publishing rights for Cheapass Games in 2019.

“I have been interested in working more closely with Flat River Group for several years, and I’m extremely excited to be joining forces with them starting today,” says Paul Bender, president, Greater Than Games. “I believe that this partnership will let us develop and produce even more games of the high quality for which we strive, and I’m really looking forward to working more on all of our upcoming projects.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.