Ryan is making the jump from YouTube to the mainstream. Nickelodeon President Brian Robbins revealed that the 7-year-old star of Ryan ToysReview will be at the center of Nick’s new live-action series, Ryan’s Mystery Playdate. The series is created and produced by pocket.watch.

“Ryan is a kid who happens to be one of YouTube’s towering giants, with millions of followers who are going to love seeing him and his family on Nickelodeon in a totally new and fun way,” says Robbins. “Unboxing is just the start of the new adventures fans can expect from Ryan’s Mystery Playdate on Nick, and we’re excited to be working with pocket.watch to bring this series to our audience.”

The new series follows Ryan, his parents, and animated friends Gus the Gummy Gator and Combo Panda as they work together to tackle a series of imaginative, physical challenges and unbox puzzles to reveal the identity of his mystery playdate. The 20-episode series will premiere in the U.S. later this year on Nickelodeon.

“We’re thrilled that our friends at Nickelodeon recognize the power and popularity of Ryan and the characters that inhabit his world with him,” added Albie Hecht, pocket.watch’s chief content officer. “Over the last year pocket.watch launched Ryan’s World books, games and consumer products to great success so a TV show with Nickelodeon is the natural next step in propelling Ryan to true global franchise status.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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