The new partnership will be hitting Licensing Expo. | Source: Moxie/GBH/Licensing Expo/The Toy Book
There’s even more excitement coming to Licensing Expo, with brands from public media creator GBH hitting the show this June.
GBH recently appointed brand management company Moxie & Co. as its exclusive worldwide licensing agent. Moxie will focus on GBH’s general audience and kids’ TV series, including Molly of Denali and Work It Out Wombats, as these brands extend into toys, apparel, and other consumer goods and promotional tie-ins.
“For more than 50 years, GBH has been a leader in producing public media content for audiences of all ages,” says Pablo Velez, GBH’s Director of Licensing and Business Development. “Our brands have set the pace for innovation, inclusivity, and impact. With our friends at Moxie, we are poised to grow awareness of our brands and extend the mission of public media to educate, inspire and entertain.”
Select GBH brands will be shown at Licensing Expo this June 12-14 at Moxie’s Booth (No. F128) in Las Vegas at the Mandalay Bay Convention Center.
The Toy Book and our sister publication, The Pop Insider, will be in attendance at Licensing Expo next month. Stop by Booth No. N249 to meet the team and pick up the 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit www.licensingexpo.com.
