HABA USA hired Tiffany Caires for the newly-created position of games channel manager, in charge of North American distribution relations and sales within the hobby market. Phil Wrzesnski also joined the company’s team as the new national sales manager starting immediately

“By creating this position of games channel manager, I am eager to be able to give the distributors and the hobby market more specialized attention,” said Lea Culliton, president, HABA USA. “The game industry is vastly different than our toy space in the expectations of sales approach and marketing.  I am confident that Tiffany Caires’ pure focus on the sales & marketing of HABA USA games will provide the retailers what they need when they need it.”

Prior to joining HABA USA, Caires held positions as director for marketing at Deep Water Games and board game content creator for The OneTAR.

Wrzesnski spent 24 years running Toy House, a 30,000 square foot independent, family-owned, toy, baby and hobby product retailer that was named “one of the 25 best independent stores in America” in the book Retail Superstars by George Whalin (Penguin 2009). Toy House closed in 2016 andWrzesnski focused his energies on helping other retailers grow and prosper through a series of books, magazine articles, workshops, coaching and his blog.