HABA USA Adds Games Channel Manager, National Sales Manager

HABA USA hired Tiffany Caires for the newly-created position of games channel manager, in charge of North American distribution relations and sales within the hobby market. Phil Wrzesnski also joined the company’s team as the new national sales manager starting immediately

“By creating this position of games channel manager, I am eager to be able to give the distributors and the hobby market more specialized attention,” said Lea Culliton, president, HABA USA. “The game industry is vastly different than our toy space in the expectations of sales approach and marketing. I am confident that Tiffany Caires’ pure focus on the sales & marketing of HABA USA games will provide the retailers what they need when they need it.”

Prior to joining HABA USA, Caires held positions as director for marketing at Deep Water Games and board game content creator for The OneTAR.

Wrzesnski spent 24 years running Toy House, a 30,000 square foot independent, family-owned, toy, baby and hobby product retailer that was named “one of the 25 best independent stores in America” in the book Retail Superstars by George Whalin (Penguin 2009). Toy House closed in 2016 andWrzesnski focused his energies on helping other retailers grow and prosper through a series of books, magazine articles, workshops, coaching and his blog.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.