This morning, Hasbro launched the new Hasbro Pulse site, a place for fans to get updates on licensed Hasbro products from brands including Transformers, Nerf, Power Rangers, and Marvel.

The site is labeled as “a place where fans come first.” According to the About Us page, Hasbro Pulse will post about products, fan experiences, behind-the-scenes material, and insider details.

Consumers can preorder products and explore the latest HasLab news on the site, too.

Hasbro also offers Hasbro Pulse Premium, which includes free shipping for the rest of this year and other customer perks. Hasbro Pulse Premium is free with any purchase until Feb. 23, but will require a $50 enrollment fee starting Feb. 24.