Crayola and Hunter Price International introduce Foodie Friends, a new collection of stationery, crafts, and activity sets inspired by playful food characters. The range includes 30-page drawing folders, craft pads, sticker rolls, sewing kits, and mini canvases, each designed with cheerful characters such as avocados, doughnuts, French fries, and hamburgers. Kids can also customize pencil cases and sticker sets, encouraging self-expression and creativity.
“Tapping into creative, yet commercial trends and applying them to the right products at the right time, is what we do, and we’re really proud of this latest collection,” says Allana Holmes, Commercial Director at Hunter Price International.
An item from the collection has already earned recognition: Crayola ImagiPals, a surprise ball concept featuring collectible erasers and stationery, received the Gold Award in the Licensed Toy category at the Independent Toy Awards.
Foodie Friends launches in Tesco stores nationwide and has been met with a strong consumer response. The range reflects Hunter Price’s approach to pairing creative trends with commercial appeal, while further expanding Crayola’s product innovation strategy.
“The feedback we’ve had so far has been amazing,” shares Holmes. It’s impactful, playful, and it’s just the start of some really exciting developments in our product innovation strategy for Crayola.”
Hunter Price International, established in 2009, collaborates with retailers and brand partners across toys, stationery, and lifestyle categories, and serves as a licensee and distribution partner for global brands including Crayola, Squishmallows, and PAW Patrol. Crayola, a company based in Easton, PA, continues to lead the global market in children’s creative expression products, from crayons and craft kits to innovative play experiences.
“Crayola’s partnership with Hunter Price expands the possibilities children in the UK have to creatively express themselves,” adds Rob Spindley, Licensing Director EMEA at Crayola.
For more information about Foodie Friends, visit hunterprice.co.uk.
