Imagine Kids & Family Launches, Stephanie Sperber to Lead

Imagine Entertainment Chairmen Brian Grazer and Ron Howard have confirmed the launch of Imagine Kids & Family. The newly-formed division of Imagine Entertainment will develop and produce premium animated and live-action feature films, television series and short-form content across all platforms in the kids and family entertainment space. Stephanie Sperber, CEO of White Space Entertainment will serve as president of the new division.

Stephanie Sperber, Imagine Kids & Family

She will continue in her role at White Space Entertainment, which focuses on building kids franchises through consumer products and digital gaming. Imagine Entertainment will continue its on-going client relationship with White Space, with White Space supporting all Consumer Products efforts that develop from the new Imagine Kids & Family content division.

Sperber was previously president of global consumer products, gaming, partnerships and product placement for Universal Pictures. She also served as an executive at Hanna-Barbera Cartoons, where she worked with Turner Broadcasting on the launch of Cartoon Network.

Last year, Sperber brokered the deal that landed Hasbro as the master toy partner for the Uglydolls franchise.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.