Imperial Toy marks its 50th Anniversary this year at Toy Fair New York. Founded in 1969, Imperial Toy will celebrate the milestone and showcase more than 100 products at its booth, No. 743.

The booth includes interactive displays and brand experiences, such as a Blitz Bubbles bubble wall, a Lick-A-Bubble bar, and a Massive Googly Heart installation.

Imperial Toy will show new products including Power Poppers Inflatable Swords, Scentables fruit-scented play makeup, Blitz Bubbles and the Blitz Light-Up Bubble Blaster, Funky Farm animals, Googly squishy balls, and Kiddy Up colorful pit balls.

“As we celebrate 50 years of fun, Imperial Toy is excited to continue to create and innovate with best in class products for children everywhere…” says Peter Tiger, CEO of Imperial Toy. “We see the future of toys built on the values of the past, and we look forward to showcasing our new line in New York focused on active play, creativity and imagination.”