Source: Jakks Pacific/The Toy Book

Ahead of “Mar10 Day,” Nintendo‘s annual celebration of the Super Mario Bros. franchise on March 10, Jakks Pacific has dropped the curtain on the first of three big new reveals from its popular Super Mario line.

The Super Mario Deluxe Bowser’s Airship Playset brings the famed flying fortress into the playroom. Scaled for Jakks’ 2.5-inch Super Mario action figures, the Airship features spinning propellers, rocking motion wheels, in-game audio, and multiple areas for play and display. Kids can open up the Airship’s deck to store their figures. The set also includes one 2.5-inch Mario figure. The set carries an MSRP of $39.99 and is expected to hit retail this fall.

Source: Jakks Pacific

Related: Disguise Levels Up New Costume Deal for Nintendo’s Kirby Franchise

Additionally, Nintendo and many of its licensing partners will be rolling out an assortment of Mario-centric content and products for Mar10 Day. Among its many offerings, Nintendo of America has launched the Nintendo Switch — Mario Red & Blue Edition System. The special edition hardware comes in Mario’s signature shades of red and blue and is available in limited quantities through select retailers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.