Source: Cloudco/Jam City/The Toy Book

As the relaunch of Cloudco Entertainment’s iconic Care Bears franchise continues, fans can now “unlock the magic” in a mobile game for the very first time.

Unity Bear is a new Care Bear that was created specifically for Jam City’s award-winning Panda Pop mobile game. Unity Bear will join the game beginning Sept. 3. Until then, players can experience in-game Care Bears content developed as part of the collaboration between Jam City and Cloudco.

“We have seen increased digital engagement amongst our fans, as they turn to digital expression to share how they are ‘sharing and caring’ during this time, and we are thrilled to be able to give them another platform to make magic happen,” says Robert Prinzo, head of global licensing at Cloudco Entertainment. “We hope that the release of Unity Bear and her motto ‘Together, we are stronger’ will encourage our fans worldwide to come together to celebrate each other’s individual characteristics and unique personalities.”

Care Bears: Unlock the Magic is a 2D animated series that launched last year. Earlier this year, the relaunched Care Bears toy line from Basic Fun! began hitting retail to a warm response with reports of sold-out shipments.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.