Jazwares' CoCoMelon Toys Hit Retail

Source: Jazwares/The Toy Book

Jazwares‘ new collection of toys based on Moonbug’s popular CoComelon brand is making a splash at retail.

Announced ahead of Toy Fair New York this past February, the new collection of action figures, vehicles, plush, and roleplay toys features characters made famous on the CoComelon YouTube channel which was recently acquired by Moonbug. CoComelon videos are now available on Netflix, and on YouTube the channel remains the No. 1 most-watched channel with more than 3.5 billion views each month.

Source: Jazwares

“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful preschoolers will be thrilled to celebrate this beloved content in toy form,” says Jeremy Padawer, executive vice president and partner at Jazwares. “As a result of this significant viewership, combined with quality, musical content focused on little JJ, his family, and friends, we are already seeing incredible demand for CoComelon.”

Items including the Musical Yellow School Bus and JJ Figure, Musical Doctor Checkup Set, Family & Friends Six Pack, and Mini Vehicles are quickly selling out at retailers across the U.S. Jazwares says that it’s working hard to meet demand with more shipments on the way.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Jazwares’ CoCoMelon Toys Hit Retail

About the author

James Zahn