Jazwares is headed to the Javits Center at the end of the month.

Jazwares is gearing up to host a winter wonderland at Toy Fair this year, including a Squishmas tree for photo ops and other holiday surprises. Attendees will also be able to get a sneak peek at The Vault, a new direct-to-consumer online platform where collectors can find e-commerce exclusives, content, and premium collectibles.

The company will be showcasing holiday 2023 toys from brands including Squishmallows, BumBumz, Pokémon, CoComelon, Star Wars Micro Galaxy Squadron, DevSeries, Adopt Me!, All Elite Wrestling (AEW), Jazwares Costume Play, Jazwares Pets, and more. Jazwares will also be giving a first look at new Hello Kitty and Friends and CoComelon Lane toy lines. 

Jazwares will be at Toy Fair from Sept. 30-Oct. 3 at Booth No. 2403, as well as Pet PLAYce for pet toys and Halloween BOOlevard for Halloween costumes.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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