Order up!

Jellycat and FAO Schwarz have unveiled an updated Jellycat Diner experience at FAO Schwarz’s flagship store at 30 Rockefeller Plaza in New York City. The refreshed experience introduces a new lineup of global-exclusive characters alongside the return of Rufferty Puppy Junior.

The retailer won Retailer of the Year for the Pulse of Play Awards in 2025

The new assortment launched Sept. 4 and includes Amuseables Cristuff Pizza, Amuseables McKenna Burger, Amuseables Breck Hot Dog, and Amuseables Rustic Fries. The collection also includes the Strutton Pigeon Bag Charm, while Rufferty Puppy Junior returns as an FAO Schwarz exclusive.

The Jellycat Diner experience includes a choice of Cristuff Pizza, McKenna Burger, Breck Hot Dog, or Rustic Fries. Each experience also includes a collectible enamel pin, an exclusive sticker sheet, a personalized name sticker, Diner-themed tissue and gift packaging, and a reusable takeout tote bag.

The updated Jellycat Diner is available exclusively at FAO Schwarz New York. Learn more at jellycat.com/jellycat-diner-experience-new-york

About the author

Katherine Hill

Katherine Hill

Katherine is a writer and editor. She has more than a decade of experience crafting engaging content and managing editorial projects. She spends an inordinate amount of time looking for rare Care Bears and baseball jerseys online.

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