Launched on Oct. 1, the social media effort is highlighting 26 names from A to Z while encouraging participants to share and follow the unique traits that make someone amazing, such as “Amazing, Artistic Adalyn” or “Fearless, Friendly Finley” in graphics that are inspired by Learning Resources’ building block logo.
“It takes smart choices to build a great kid, from the foods they eat to the toys they play with,” says said Marie LaPlante, chief marketing officer at Learning Resources. “Our award-winning educational toys offer the building blocks your children need to develop a foundation of learning and curiosity that will last a lifetime. When you choose a toy from Learning Resources, you are helping your child build who they’ll become. “Our hope is parents who follow this campaign are inspired to share their own someone amazing, and we encourage everyone to join in on this initiative — you never know who you will inspire.”
In an effort to do some good while encouraging sharing with the hashtag #BuildingSomeoneAmazing, Learning Resources will donate $1 worth of educational toys to the Kids In Need Foundation for a total of up to $25,000 in product value. More information on the campaign and how to participate is available on the Learning Resources website.