Source: Learning Resources

Learning Resources has reached the halfway point in its monthlong “Building Someone Amazing” brand campaign.

Launched on Oct. 1, the social media effort is highlighting 26 names from A to Z while encouraging participants to share and follow the unique traits that make someone amazing, such as “Amazing, Artistic Adalyn” or “Fearless, Friendly Finley” in graphics that are inspired by Learning Resources’ building block logo.

“It takes smart choices to build a great kid, from the foods they eat to the toys they play with,” says said Marie LaPlante, chief marketing officer at Learning Resources. “Our award-winning educational toys offer the building blocks your children need to develop a foundation of learning and curiosity that will last a lifetime. When you choose a toy from Learning Resources, you are helping your child build who they’ll become. “Our hope is parents who follow this campaign are inspired to share their own someone amazing, and we encourage everyone to join in on this initiative — you never know who you will inspire.”

In an effort to do some good while encouraging sharing with the hashtag #BuildingSomeoneAmazing, Learning Resources will donate $1 worth of educational toys to the Kids In Need Foundation for a total of up to $25,000 in product value.  More information on the campaign and how to participate is available on the Learning Resources website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.