Four top industry executives will headline day 2 of Licensing Expo 2022, the world’s largest event dedicated to brand extension and licensing, produced in partnership with industry trade association Licensing International.
Day 2 of the event will be held in the Licensing U Theatre on May 25 with an expert-led panel moderated by Bay Laurel Partners. The keynote speakers are a collection of visionaries in the industry, discussing trends in a presentation titled “From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment.”
The keynote speakers will include Cecil D. Magpuri, CEO and co-founder of Falcon’s Beyond, Robert L. Ward, CEO and president of Robert L. Ward, Inc., Susan Vargo, head of live events and location-based experiences at Moonbug, and George Wade, president of Bay Laurel Advisors and moderator of the keynote presentation.
“It will be an honor to join my esteemed peers on-stage at Licensing Expo as a keynote moderator speaking to a topic that I’m credible passionate about,” says George Wade, president of Bay Laurel Advisors and keynote moderator. “LBE tells stories through experiences and has the unique ability to bring people together, transcending generations and fanbases.”
This year’s keynote presentations delve into the latest trends shaped by consumer preferences and habits, and are designed to arm the licensing industry with actionable insights and strategies for brand licensing.
Day 1 keynote information will be announced soon.
Register here for Licensing Expo to discover the thousands of IPs ready to license from Mattel and more than 200 other brands that span every product category imaginable. Registration is free, so do it today.
