Licensing Expo is hosting a panel discussion titled “Beyond the Controller: How Gaming Brands Are Shaping Mainstream Entertainment.” On May 20 at 11:30 a.m. PST, attendees can discover how gaming brands leverage licensing to expand reach in the entertainment ecosystem.
Video game brands are experiencing a seismic shift as they move beyond traditional gamer-focused products. By entering categories such as TV, film, beauty, and collectibles, gaming brands are breaking new ground, building massive communities, and engaging new demographics.
With gaming’s ever-growing reach, the panel will delve into the innovative strategies behind these moves at the License Global Main Stage. Attendees will hear industry leaders discuss how brands are evolving licensing strategies to connect with general consumers. Notable speakers include Peter Betts (Think Influence), Nick McWhorter (CD Projekt Red), Michelle Wun (Ubisoft), and Andrea Fasulo (Supercell). The panel will be moderated by Alissa McAloon, editorial director at Game Developer.
Beyond the panel, Licensing Expo will feature an impressive lineup of brands across the gaming industry. At the show, attendees can learn more about Angry Birds, The King of Fighters, Roblox, Assassin’s Creed, Minecraft, and more.
Licensing Expo will take place on May 19-21 at Mandalay Bay. To register, visit licensingexpo.com.
