Marvel, UBTECH Team Up for Iron Man MK50 Robot

Following the success of its Star Wars First Order Stormtrooper, UBTECH Robotics launches the Iron Man MK50 Robot.

The first humanoid robot inspired by the Marvel Cinematic Universe (MCU), the Iron Man MK50 Robot is officially licensed by Marvel Entertainment, debuting alongside other toys and products based on Marvel Studios’ Avengers: Endgame. The robot pairs advanced robotics with augmented reality (AR) to give kids and adults a unique superhero experience.

Iron Man AR Experience

Using the companion app to control the Iron Man MK50, players can put themselves inside the mask as they assume the role of Tony Stark. Users control movement, lights, and sounds via a mobile device, and players can code original, custom action sequences to personalize the experiences using block-based programming inside a drag-and-drop editor.

Iron Man AR App

The AR experience on iOS and Android features missions and battle skill training, with the robot facing off against enemy drones inspired by Iron Man’s villains.

The Iron Man MK50 Robot by UBTECH is available now on Amazon.com and ubtrobot.com.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.