Mattel Appoints Joseph Vinhais to Lead Global Quality, Product Safety, and Regulatory Compliance

Following a round of leadership moves earlier this month, Mattel appointed Joseph Vinhais as its new senior vice president, global quality, product safety, and regulatory compliance.

Vinhais, who joins the company from Integra Life Sciences, reports directly to Roberto Isaias, executive vice president and chief supply chain officer at Mattel.

“Our commitment to product quality and safety is at the heart of everything we do, and Joseph is a recognized leader in these areas,” says Isaias. “His background in overseeing quality at some of the most well-respected companies in the world, together with his extensive experience in the global regulatory environment, makes Joseph the ideal leader for this role.”

At Integra, Vinahais served as corporate vice president of global quality assurance. He has previously held leadership roles at a number of companies, including Philips, GE, and Tyco Industries.

“Mattel is one of the most iconic and highly regarded companies whose brands have shaped the lives of so many families over the years, including my own,” Vinhais says. “Mattel products are synonymous with quality and I look forward to continuing this proud tradition and building on the strong foundation created by Roberto and team.”

Mattel recently announced plans to expand its sustainability efforts to its Mega Bloks brand and revealed new additions to its diverse line of Barbie Fashionistas dolls.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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