Hot Wheels NFT Garage | Source: Mattel

Mattel, Inc. is getting into the NFT game.

Beginning June 22, Mattel Creations will offer three unique, 1-of-1 Hot Wheels NFT “First Editions” during the inaugural Hot Wheels NFT Garage auction.

Three iconic Hot Wheels vehicles — the Twin Mill, Bone Shaker, and Deora II — will live in the digital art space as Mattel enters the blockchain and opens the option for collectors to use cryptocurrency as a purchase option. Beginning next week, Mattel will provide the option to complete transactions with cryptocurrency exclusively using Ethereum (ETH).

Related: The First-Ever Mattel Adventure Park is Set to Open in Arizona Next Year

The Hot Wheels launch is just the first piece of a planned ongoing venture into the NFT space.

Mattel says that fans can expect additional NFT launches across the Mattel Creations toys-as-art platform in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.