Mattel, Inc. is getting into the NFT game.
Beginning June 22, Mattel Creations will offer three unique, 1-of-1 Hot Wheels NFT “First Editions” during the inaugural Hot Wheels NFT Garage auction.
Three iconic Hot Wheels vehicles — the Twin Mill, Bone Shaker, and Deora II — will live in the digital art space as Mattel enters the blockchain and opens the option for collectors to use cryptocurrency as a purchase option. Beginning next week, Mattel will provide the option to complete transactions with cryptocurrency exclusively using Ethereum (ETH).
🏁🪙 @Mattel Creations Races Into the Digital Realm with @Hot_Wheels NFT Garage —> https://t.co/zb4BoYdyZW #pulseofplay pic.twitter.com/1Gy5gZOEQL
— The Toy Book (@ToyBook) June 17, 2021
The Hot Wheels launch is just the first piece of a planned ongoing venture into the NFT space.
Mattel says that fans can expect additional NFT launches across the Mattel Creations toys-as-art platform in the months ahead.