It’s official: After 64 years, Barbie Roberts is a movie star.

To celebrate the release of Barbie: The Movie, Mattel executives traveled to New York City to visit the Nasdaq MarketSite in Times Square to ring the opening bell this morning.

All photos courtesy of Nasdaq, Inc./ Vanja Savic.

For the event, Mattel Chairman & CEO Ynon Kreiz was joined by Richard Dickson (President and Chief Operating Officer), Robbie Brenner (Executive Producer, Mattel Films), Lisa McKnight (Executive Vice President and Global Head of Barbie and Dolls), Steve Totzke (President and Chief Commercial Officer), Anthony DiSilvestro (Chief Financial Officer), Josh Silverman (Chief Franchise Officer & Global Head of Consumer Products), Mandana Sadigh (Senior Vice President & Treasurer), Mark McColgan (Senior Vice President U.S. Sales), Dave Zbojniewicz (Vice President, Investor Relations), Jamie Cygielman (General Manager, American Girl), Catherine Frymark (Executive Vice President, Corporate Communications), Nancy Molenda (Executive Director of the Mattel Children’s Foundation & Corporate Philanthropy), and Julia Jensen (Vice President, Global Brand Communications & PR), and others.

Barbie was directed by Greta Gerwig and stars Oscar nominees Margot Robbie and Ryan Gosling as Barbie and Ken, alongside America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.

The film also stars Michael Cera, Ariana Greenblatt, Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa, Scott Evans, Jamie Demetriou, Connor Swindells, Sharon Rooney, Nicola Coughlan, Ritu Arya, Grammy Award-winning singer/songwriter Dua Lipa, and Oscar-winner Helen Mirren.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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