Following a successful 2023, Messe Frankfurt looks forward to future China trade shows.
The three concurrent events Toy & Edu China, Baby & Stroller China, and Licensing China are officially running once again this April 8-10 at the Shenzhen World Exhibition and Convention Center. The announcement of official dates follows successful 2023 shows, reporting a 40% increase in visitors from 2022.
Attracting 1,400 exhibitors and 70,836 buyers to the 2023 fairs, we successfully provided a much needed platform at the right time earlier this year for the industry to reconnect and engage during this critical period.
The 2024 events expect to see even more international guests, with Shea stating that many overseas delegations have “already shown interest in returning again next year.” Shenzhen, located in the Guangdong province, is home to a number of e-commerce and trading businesses, providing a solid foundation as the events’ location.
The three fairs provide a unique opportunity for international buyers to discover a wide array of product and opportunities. Licensing China established itself as its own fair in 2020, and now boasts a variety of products with toys, food, and more. Toy & Edu China and Baby & Stroller China host a variety of exhibitors in their respective industries.
This year’s events will also host the World of Play Summit. Experts across the industry of toys, babies, and licensing will be invited to speak on global developments as well as trends.
More information on each of the fairs can be found on the official webpages: Toy & Edu China, Baby & Stroller China, Licensing China. The fairs will be running concurrently April 8-10, hoping to continue to attract buyers in the growing international markets.
