Moose Toys is looking to make some licensing “magic” when it rolls into Licensing Expo this month.
The company is looking to extend its brands, including Magic Mixies and The Legend of Akedo through a partnership with its licensing agency, WildBrain CPLG. Moose Toys will be represented in Booth No. E154.
“We are looking to WildBrain CPLG to work its magic with both of these brands to create imaginative, clever products that incorporate the inherent brand personalities of Magic Mixies Mixlings and The Legend of Akedo,” says Menal McGrath, vice president, global licensing, Moose Toys. “We’re thinking outside the ‘cauldron’ for ways to incorporate the surprise and delight of Magic Mixies. For The Legend of Akedo, with its impressive array of collectible action figures and action-packed content that brings them to life, licensed products are the logical next step and something fans of the brand will be looking for Moose to bring to the experience.”
Moose Toys and WildBrain CPLG are seeking partners across an array of consumer products categories, including housewares, apparel, sleepwear, accessories, and publishing.
Licensing Expo, produced in partnership with industry trade association Licensing International, takes place at the Mandalay Bay Convention Center May 24-26, 2022.
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today.
