MrBeast and Moose Toys are expanding their collaboration with the launch of MrBeast Lab, a new animated short series premiering Oct. 26 on YouTube. The project brings the MrBeast Lab toy universe to life through storytelling, marking the first venture from Moose Toys Super Studios.
“Making animated content has always been one of my biggest dreams,” says Jimmy Donaldson, best known to his fanbase as MrBeast. “We’ve been going all-in and we’re so psyched for the fans to see this series — this is just the start!”
Each of the ten episodes runs approximately three minutes and premieres weekly on the Beast Animations YouTube channel, which boasts more than seven million subscribers. The first two episodes debut Oct. 26, with additional episodes airing through December. The series is available in 12 languages and features voice performances from Donaldson, along with Cory Yee, Julie Nathanson, Fred Tatasciore, Todd Haberkorn, Jonathan Ha, and Vanessa Marshall.
“We’re always exploring new ways to create content that not only entertains but also connects with our fans in innovative formats,” says Jeffrey Housenbold, CEO of Beast Industries. “With YouTube giving us the ability to distribute directly, we’ve been able to grow our collaboration with Moose Toys and bring the MrBeast Lab toys universe to life.”
Produced by Studio Moshi and written by Henry Gilroy in collaboration with Moose Toys Super Studios, MrBeast Lab follows Jimmy’s rescue from interdimensional villains with help from characters like Panthar and Battle Banana. The series expands the growing MrBeast Lab franchise, which first launched as a global toy line from Moose Toys in 2024.
“In partnering with Jimmy, Moose understands that the new rules for entertainment are written by blockbuster content creators. Inspired by Jimmy’s incredible YouTube persona, we’re reaching new audiences and building the franchise through our new animated series, while being true to the bold, exciting universe MrBeast has created,” says Stephen Davis, chief franchise officer, Moose Toys, and head of Moose Toys Super Studios.
The animated shorts continue to build on the brand’s cross-platform storytelling strategy, combining content creation, product innovation, and fan engagement across digital and physical play.
Learn more about MrBeast Lab at moosetoys.com.
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