My Gnome on the Roam is helping families create memories by inserting short but meaningful adventures into busy schedules.
The company has introduced a collection of toys, books, and tools to encourage busy families to slow down, even for 15 minutes, and enjoy an interactive adventure. The products reflect some of today’s buzzwords in the toy industry, from MESH (Mental Emotional Social Health) and SEL (Social Emotional Learning) and STEAM (Science, Technology, Engineering, Art, Mathematics) to DIY and inclusion.
“Each product, from a Gnome Home Kit to Adventure Cards, is designed to help families make the most of their travels as well as their everyday adventures,” says Anne Armstrong, creator of My Gnome on the Roam and veteran middle school teacher. “The journey begins as families adopt and design their DIY gnome — a mascot who isn’t just a piece of art, but a member of the family who joins them for their adventures. We even offer an online adoption certificate to make it official!”
The company has received numerous awards from organizations including The National Parenting Center, Creative Child, Academic’s Choice, and more. In addition, Dr. Shefali Tsabery, Oprah Winfrey’s parenting expert and The New York Times best-selling author, has endorsed the company.
“My Gnome on the Roam is a remarkable MESH brand that specializes in social and emotional learning,” says Armstrong. “With a focus on building connections, exploration, creativity, and contribution, our brand offers an incredible range of experiences. Through captivating app adventures, the art of journaling, and the chance to customize DIY gnome mascots, families engage in screen-free activities that deepen relationships, inspire gratitude, and spark curiosity and self-awareness.”
The Adventure and Creativity Kit ($39) encourages families to adopt and design a Gnome as their family mascot or adventure companion. It comes with a 6-inch DIY gnome to decorate as well as an activity suitcase carrying a storybook, an adventure journal, an adventure guide, and a magical wooden pen. Families can download the app for daily suggestions to spend 15 minutes together, creating special memories.
Gnome In His/Her Home ($14.99) is a kit that includes a gnome, an award-winning coloring book, a journal, and a twig pen (or colored pencils). Kids can journal about their adventures, which promotes writing and creates memories. Once written, youngsters can share adventures with other adventurers around the world using My Gnome On The Roam’s social media community.
My Gnome On The Roam: An Artist’s Adventure Book ($17.99) is not just a story, but a work of art in itself. It invites each reader to create their own special works of art and encourages beautiful messes.
My Gnome on the Roam Book ($17.99) invites each reader to bring their own unique color and design to each illustration in their own original style.
On The Roam Adventure Cards ($9.97) is an imaginative way for families to create adventures when they are “on the roam” in airports, hotels, museums, and on road trips. Each card suggests free or inexpensive ideas. The deck can easily be packed in a purse or backpack for easy retrieval.
Lastly, the My Gnome On The Roam app ($4.99 monthly subscription with a free one-week trial) becomes a library filled with 15-minute adventure ideas for every day of the week: Make it Monday, Tell Me Tuesday, Wanderlust Wednesday, Throwback Thursday, Freaky Friday, Saturdazzleday, and Soul Food Sunday.
My Gnome On The Roam is not just for kids. One Vanderbilt University professor incorporates the mythical gnomes in a college-level course as education majors travel abroad. Look for My Gnome On The Roam at neighborhood specialty shops, Whole Foods, mygnomeontheroam.com, and Amazon.
Visit creator Anne Armstrong at Toy Fair Booth No. 6649 to learn more about My Gnome On The Roam.
