Get ready to Negosh-iate some new licensing deals.
Negosh, the online licensing marketplace that launched as BIP last year, is carrying its rebrand further into the future with plans to revolutionize how licensors and licensees connect and strike deals. The company’s revamped digital marketplace, launched today, is designed to elevate user experience and broaden global reach while streamlining partnership and brand collaboration opportunities.
At the heart of the overhaul is a redesigned user interface and experience (UI/UX), promising a more intuitive and seamless browsing process. The sleek and modern design empowers users to effortlessly navigate the platform, explore brand opportunities, and negotiate deals with ease.
The news comes alongside international expansion including the launch of a beta version of Negosh in Japan, unlocking dealmaking access to licensors and licensees in one of the world’s largest economies.
Bringing the world together has always been the goal for Negosh. With this new design update and Deal Facilitator flow, we aim to allow brands with an international presence to easily enter new markets. With our partnership with Infolens, we are so excited to expand Japanese IP opportunities both inbound and outbound."
Negosh’s partnership with Infolens is pivotal in bridging global brands with the coveted Japanese market. Infolens CEO Hiroshi Yasukawa highlights the significance of the collaboration, emphasizing the importance of connecting cultures and creating new opportunities: “It’s more than just business; it’s about connecting cultures and creating new opportunities,” he says.
Top companies, brands, and licensing agents are already using Negosh to facilitate deals for properties and artists including Squishmallows, Bob Ross, Billy Joel, Daniel Tiger’s Neighborhood, and many more.
