The Valen Group has negotiated new agreements for its client, IHOP.
The group has picked Boley International for licensed play food sets. The play food will be available to retailers at the Fall Toy Preview in Dallas (October 5-8) and will feature iconic breakfast items from the chain such as Funny Face pancakes and the copper coffee pot.
Lotta Luv, LLC has been appointed to manufacture flavored lip balm. The lip balm, in four flavors, will be available to retailers in June and will initially be sold in mid-tier department stores and specialty stores.
The Valen Group is exploring licensing opportunities for other categories such as convenience-oriented breakfast products sold in grocery stores, Rooty Tooty Fresh ‘n Fruity flavored candy, apparel, and a waffle maker and griddle for cooking at home.
