Entertainment One (eOne) and Hunter will celebrate the joy of jumping into muddy puddles this summer. The companies are collaborating on a limited-edition collection of footwear and accessories for children — the Hunter x Peppa Pig collection. The partnership will coincide with a new two-part special in which Peppa and her brother, George, have their first-ever music festival experience. Festival essentials have long-been a part of Hunter’s most popular offerings.
The new camo designs feature Peppa and George. Rain boots, backpacks and umbrellas in three different styles will be available for kids ages 2 to 5 in the UK, North America, Japan, Germany, Switzerland, Austria, Scandinavia, France, and Italy this July. Within the collection are the new Kids Grab Handle Wellington boots, designed so that small hands can pull them on all by themselves.
“There’s a natural synergy between these two British brands that makes this partnership the perfect fit.” says Andrew Carley, executive vice president of global licensing at eOne Family & Brands. “The vibrant collection that Hunter has designed will create must-have items for Peppa’s many fans and we look forward to making a big splash at retail when the products launch in key markets this summer.”
This year marks the 15th anniversary of the Peppa Pig television series in the UK and Australia.