Entertainment One (eOne) and Hunter will celebrate the joy of jumping into muddy puddles this summer. The companies are collaborating on a limited-edition collection of footwear and accessories for children — the Hunter x Peppa Pig collection. The partnership will coincide with a new two-part special in which Peppa and her brother, George, have their first-ever music festival experience. Festival essentials have long-been a part of Hunter’s most popular offerings.

The new camo designs feature Peppa and George. Rain boots, backpacks and umbrellas in three different styles will be available for kids ages 2 to 5 in the UK, North America, Japan, Germany, Switzerland, Austria, Scandinavia, France, and Italy this July. Within the collection are the new Kids Grab Handle Wellington boots, designed so that small hands can pull them on all by themselves.

“There’s a natural synergy between these two British brands that makes this partnership the perfect fit.” says Andrew Carley, executive vice president of global licensing at eOne Family & Brands. “The vibrant collection that Hunter has designed will create must-have items for Peppa’s many fans and we look forward to making a big splash at retail when the products launch in key markets this summer.”

This year marks the 15th anniversary of the Peppa Pig television series in the UK and Australia.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.