Playmobil USA has named Freeman Public Relations as its agency of record (AOR). As AOR, Freeman Public Relations will increase awareness of the Playmobil brand through an integrated mix of special events, influencer outreach, and strategic media relations.
“We selected a PR agency to help continue to build our brand and gain visibility for our vast array of figures and imaginative playsets,” said Mark Cohen, vice president of sales and marketing for Playmobil USA. “Freeman Public Relations brings strong industry knowledge of toy and licensing PR, as well as an extensive proven track record of growing major brands. They will be a strategic partner in guiding our communication efforts as we further cultivate our brand portfolio as well as our licensed product lines.”
