Playview Brands has named Domenic Bettini as its new Director of Business Development.
In his new role, Bettini will continue to expand business opportunities for Playview’s brands. Bettini is known in the industry as an expert on trends and market dynamics.
“I’m honored to be a part of the incredible team at Playview Brands,” Bettini says. “I’m eager to implement my experience in the toy industry to help amplify the excitement behind what these brands have coming down the pipeline.”
“[Domenic’s] proven track record of driving revenue growth and fostering long-term business alliances aligns perfectly with Playview Brands’ goals for expansion and innovation,” says Andrew Sparkes, Senior Vice President and General Manager at Playview Brands.
Playview Brands recently announced a partnership with Mojang Studios for Minecraft inflatables and expanded its licensing agreement with Hasbro for NERF accessories. The company also has My Hero Mail and jigsaw puzzles coming soon.
