Rovio’s Angry Birds are bouncing into a new category.
PMI Trading & Enterprise Ltd inked a deal with Rovio to bring characters from the popular Angry Birds mobile game to its line of Zzzopa spinner balls. IMG brokered the deal for what becomes the first-ever license for Zzzopa, a growing line of internationally successful toys that combines play patterns by merging the action of a fidget spinner into a ball that kids of all ages can spin, bounce, and catch.
“Collaborating with highly popular mega-brands such as Rovio’s Angry Birds is part of PMI’s strategy for our sensational Zzzopa Spinner Ball,” says Omer Dekel, vice president, international sales at PMI. “As well as the fun and joy it brings, playing with the Angry Birds Zzzopa ball may also improve cognitive capabilities, hand to eye coordination, physical fitness, agility, and even help develop imagination.”
In recent months, PMI’s catalog of licensed toys has grown to include products inspired by Brawl Stars, Gang Beasts, Among Us, and more. Its portfolio also includes an upcoming range of products inspired by ZAG’s Miraculous — Tales of Ladybug & Cat Noir.
“PMI is focused on the growth of its IP portfolio. We are quick to react to tomorrow’s trends and get new lines out to the market fast,” Dekel says. “We continue to partner with the hottest gaming and toy brands and expand our top-quality product and toy lines, bringing winning products to consumers at affordable prices.”
The Angry Birds Zzzopa line includes four characters that will hit retail this fall.
