PMI is expanding its product offerings.
Fresh off the success of its growing Among Us brand (in collaboration with Toikido), PMI Trading & Enterprise Ltd inked a deal with Australia’s Mejjjet PTY Ltd that effectively signals the company’s entry into the world of fidget toys.
PMI acquired The Original Zzzopa Fidget Spinner Ball brand which it plans to distribute globally. Zzzopa will debut under two different lines — “sports” and “fun” — from PMI next spring. The Original Zzzopa and Mini Zzzopa are touted as “The Ball That Does It All” as kids and adults can bounce, spin, and throw them.
“I am very excited to have the Zzzopa brand join the family, says Omer Dekel, vice president, international sales, PMI. “This is all part of our strategy for the company’s growth and development and is a show of our high aspirations and versatility.”
Based in Tel Aviv, PMI is a family-owned company that is Israel’s leader in manufacturing, marketing, and distributing licensed leisure products for kids, including toys, collectibles, publishing, back-to-school items, and more. In recent years, the company has become an international player with distribution in North America and hundreds of companies around the world.
“Over the past few years we have been busy with patenting, trademarking, and product design and development, all to ensure the quality of the Zzzopa Ball toy, and all is now set to give many hours of fun and excitement for all to enjoy,” say Eddie Holden and Steve Woods, inventors of Zzzopa.
According to Dekel, Zzzopa is set to be a focus for PMI as it looks to ink retail deals for the brand across the U.S. and beyond.
“We have set some serious marketing plans for this project, investing much time and resources in
marketing the Zzzopa Fidget Spinner Ball around the world,” Dekel says. “This fabulous product soon to has PMI spinning with excitement!”