Source: Wind Sun Sky/The Toy Book

Productivity Media, Inc. is teaming up with Wind Sun Sky Entertainment for what could result in a new wave of toyetic entertainment properties.

Wind Sun Sky is led by CEO and Executive Producer Catherine Winder, a former Lucasfilm executive whose credits include Star Wars: The Clone Wars, The Angry Birds Movie 1 & 2, and Todd McFarlane’s Spawn. Over the past few years, Wind Sun Sky has developed Invincible for Amazon Prime, My Singing Monsters Fandemonium, and Camp Bonkers. The company also collaborated with PlayMonster for Snap Ships: Dawn of Battle and HEXBUG for Junk Bots.

“Collaborating with Productivity Media will allow us to expand our content opportunities and reach across different audiences and platforms,” Winder says. “In a world where digital platforms are constantly evolving and entertainment consumption needs to be at a consumers’ fingertips, this partnership will help us further push the boundaries of innovative storytelling to be at the forefront of the industry.”

Related: Toy Water Bead Blasters at Center of U.S. International Trade Commission Investigation

Productivity Media is a financier and producer that provides senior secured debt in film and TV projects along with “innovative short-term financing” for content creation.

“Investing in Wind Sun Sky as a strategic partner helps continue to build the foundation for a multi-faceted and collaborative media company for content creators, talent, and brands,” says Productivity Media CEO William G. Santor.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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