Authentic Brands Group and Sakar International are teaming up to add a line of sports and exercise equipment to the Reebok brand.
Sakar International will design, manufacture, and distribute Reebok-branded basketball, pickleball, baseball, soccer, and football equipment, along with electronics, including audio, tech, and massage products.
“We are pleased to partner with Sakar International to expand the Reebok brand into new product categories,” says Steve Robaire, Executive Vice President of Reebok at Authentic. “This partnership continues the momentum of Reebok’s return to sport on the heels of the Shaquille O’Neal, Allen Iverson, Justin Fields, and Angel Reese announcements as we re-enter the sports equipment industry where Reebok has held a strong market position.”
“Partnering with Authentic and Reebok is exciting for us. We can’t wait to see Authentic’s vision and our own innovation come to life in the products we create,” says Jeff Saka, President of Sakar International. “We have a common goal of delivering high-quality, fresh, interesting items across all categories and look forward to launching these lines in 2024.”
The collection will hit shelves in department stores and specialty retailers and online in the U.S. and Canada next year.
