Hasbro’s first NERF Action Xperience in Europe has officially opened in Manchester, England. The location is managed by Manchester-based entertainment company Rocafella Leisure.

The NERF Action Xperience is 35,000 square feet of action where visitors can test out four NERF zones, including blaster battlegrounds, training activities, and a NERF sports arena. The Manchester location is the first to use NERF’s Gelfire blasters, which fire hydrated rounds that burst on impact.

“We’re over the moon with the feedback from our trailblazers, and we can’t wait to welcome so many more faces through our doors following our official launch in Manchester,” says Chris Hayes, Rocafella Leisure’s Chief Executive Officer. “We had a clear vision of what we wanted to achieve, and I’m incredibly proud of our team for bringing that to fruition. The initial feedback has accelerated our plans to expand the concept into further regions throughout the UK.”

The NERF Action Xperience in Manchester is in Trafford Palazzo and is open seven days a week.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.