Ryan’s World in Roblox | Source: pocket.watch

Ryan’s World is expanding into a new digital realm.

The top YouTuber is planting a flag inside Roblox this weekend with the opening of Ryan’s World in Roblox.

Created by Sunlight Entertainment and p.w. Games, the gaming division of pocket.watch, Ryan’s World in Roblox will officially debut at 1 p.m. ET on Saturday, Dec. 5. The opening celebration will include a launch party and virtual meet-and-greet with Ryan Kaji. Ryan and some familiar Ryan’s World characters will be giving away exclusive digital items including free pets and a sweet ride for use within the digital realm.

“I’ve been playing Roblox since I was three years old, and it’s one of my favorites,” says Ryan Kaji. “I was super excited to create my very own world that all my friends from around the world can join. I hope everyone likes it as much as I do!”

At Ryan’s World in Roblox, kids will be able to play alongside digital versions of Ryan and his whole crew while discovering characters, gadgets, and games.

Players will need a free Roblox account to explore Ryan’s World.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.