Source: hand2mind/Learning Resources/the Toy Book

Learning Resources and hand2mind have promoted Sari Winick to be the first chief marketing officer of the sister companies.

Winick will oversee global brand strategy, advertising, insights, analytics, and e-commerce and digital marketing initiatives across the company’s three brands: Learning Resources, hand2mind, and Educational Insights.

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“As the new architect of growth for our companies, Sari will be leading our transformation on a global scale,” says Rick Woldenberg, CEO of Learning Resources, Educational Insights, and hand2mind. “She will be charged with increasing marketing collaboration across the companies and leading cross-company growth initiatives. This new role is an important step in the further development of our company and brands as leaders in a growing global market for educational materials and toys. We believe placing this role in the center of our companies will position our brands for further growth and increasing consumer loyalty and Sari is the perfect leader for the job.”

Winick has been a part of hand2mind since 2019 and most recently served as senior vice president of marketing. Prior to joining hand2mind, Winick held various senior management positions in the consumer goods and healthcare industries.