Skyrocket Toys’ consumer tech products are coming to Ireland and the UK after striking a new distribution deal with Flair.
Flair will take full advantage of existing retail partnerships to bring Skyrocket toys to the regions beginning next fall.
“Skyrocket is renowned for some of the most exciting and innovative ranges in the U.S. and we’re delighted to be introducing a number of these properties to our portfolio next year, says Julia Cake, UK country manager at Flair. “Our customers will be excited to see brilliant brands such as Sky Viper Drones and My Fuzzy Friends in the lineup, and they can also anticipate a brand-new range that will be sure to catch kids’ attention.”
Skyrocket offers a variety of toys that incorporate technology, targeting everyone from young kids to older teens and adults. My Fuzzy Friends are plush interactive toys of different companion animals that respond to touch and voice, while Sky Vipers are a series of consumer drones that can be used to take videos. With a diverse toy portfolio, the one commonality is always an element of tech.
John Ardell, the cofounder of Skyrocket, anticipates that the partnership with “industry heavyweight” Flair will lead to success in these new markets. “The team’s in-market knowledge, experience, and marketing strategies, paired with Skyrocket’s innovative products, are a winning combination.”
