Steve Ronchetto, vice president and divisional merchandise manager of toys at Walmart U.S., talks about online distribution and improving customer experience in the Toy Book’s annual State of the Industry Q&A.
The Toy Book: In 2020, most consumers preferred online shopping. In 2021, the opposite was the case. How did Walmart balance online distribution channels with in-person foot traffic last year?
Steve Ronchetto: At Walmart, we are focused on providing easy and convenient shopping options for our customers. Whether they want to place an order for items to be delivered to their home, shop in one of our thousands of stores, or swing by a store and have their items loaded into their car using our pickup service — our goal is to provide them with a great shopping experience no matter how they choose to shop with us.
TB: How will you continue to evolve your toy department this year?
SR: We will continue to deliver on being America’s Best Toy Shop by listening closely to our customers and using data to make sure we are offering the latest trends and most sought-after toys as part of our broad toy assortment, offering these exciting items to customers at our everyday low prices, and ensuring they have their items in hand as fast as possible. And, as always, we are focused on ensuring that our customers have a great shopping experience — whether it be in stores or online.
This article was originally published in the February 2022 edition of the Toy Book. Click here to read the full issue!
