Zing Toy StikbotZing has launched Stikbot, which features a poseable figure with suction cup hands and feet that adhere to almost any flat surface. A free mobile app available on iOS and Android, StikBot Studio, allows users to snap individual photos and stitch them together into a stop-motion film.

Built-in sound effects and music can be added to the video, along with custom recorded sound and music. The footage can be downloaded to users’ cameras and uploaded to social media.

“Social media is where today’s ‘conversations’ are happening,” says Josh Loerzel, vice president of sales at Zing. “We wanted to break ground and create something new and totally different in toys. With the launch of Stikbot, we’ve found a niche in the intensely competitive toy industry. By investing heavily in creating original and inspirational content, we are able to stay ahead of the game.”

Zing is hosting a Stikbot video contest with $20,000 in cash prizes starting on September 7. A TV campaign for Stikbot begins airing on August 24, and was primarily shot using the Stikbot Studio app and an iPhone.

Stikbot is available in a studio pack that includes 2 Stikbot figures and a tripod, and as a single pack that includes one figure with 7 different color options. Both can be found at amazon.com, Fred Meyer, Kmart, Target, Toys “R” Us, Wal-Mart, and Zing’s online shop.