Target Deal Days 2021 | Source: Target Corp.

The big three are going at it on the cusp of the summer solstice.

Target is joining the fray alongside Walmart (Deals for Days) and Amazon (Prime Day) with the return of its Deal Days promotion.

The digital sale event takes place June 20-22, 2021. Target Corp. promises big discounts across multiple categories, including limited-time deals in toys and games.

“Target Deal Days is bigger and better than ever for all guests, with more days and ways to save, including food and beverage deals this year,” says Christina Hennington, executive vice president and chief growth officer, Target. “Our industry-leading, safe and easy fulfillment options deliver same-day joy — with no waiting or membership fee required.”

Related: State of the Industry Q&A 2021: Target

The Bullseye recently reported strong sales performance in its first quarter, including 40% growth in the toy department.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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