Get ready for action!

The Toy Book’s 2023 Toy Fair Issue includes new product previews across numerous categories that retailers and other members of the trade should have on their radar.

Our Action Figures & Collectibles showcase highlights 37 new products that are hitting shelves this fall, including items for a host of interests from Star Wars and AEW to LEGO, Street Fighter, Pinata Smashlings, and beyond.

Check out a digital version of this curated showcase below and click here to read the full issue.


STAR WARS: THE BLACK SERIES ACTION FIGURES

Kids and kidults can collect new waves of premium, 6-inch scale action figures inspired by the Star Wars Galaxy. New figures available this fall include Ahsoka Tano (Star Wars: Ahsoka), Luke Skywalker (Jedi Knight) and Darth Vader (Return of the Jedi, pictured), and more.

Product Facts

  • MSRP:
  • $24.99-27.99
  • Age:
  • 4+

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MARVEL LEGENDS SERIES ACTION FIGURES

The latest waves of 6-inch scale Marvel Legends Series action figures feature characters from Marvel’s Secret Invasion, including Nick Fury and Talos, alongside Captain Marvel, Photon, and Ms. Marvel (pictured) based on their appearances in Marvel Studios’ The Marvels.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

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TRANSFORMERS STUDIO SERIES LEADER TRANSFORMERS: RISE OF THE BEASTS 106 OPTIMUS PRIMAL

Featuring movie-inspired details and accessories, this figure stands 8.5 inches tall and features classic conversion between robot and gorilla mode in 34 steps. Kids and collectors can pose Optimus Primal against the included Peruvian Jungle Discovery removable backdrop scene for play and display.

Product Facts

  • MSRP:
  • $54.99
  • Age:
  • 8+

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STREET FIGHTER II 6-INCH ACTION FIGURE ASSORTMENT

This 1:12 scale action figure assortment includes Ryu, Chun-Li, and Fei Long, each inspired by their appearance in Street Fighter II. The figures come equipped with alternate hands, head, and action accessories. Each 6-inch figure comes in arcade style packaging with features inspired by the game.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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STAR WARS MICRO GALAXY SQUADRON AT-AT WALKER

This 10-inch vehicle features an opening side panel with four play areas, light-up laser cannons, a light-up command center, a crane with a retractable rope, and more. It comes with five 1-inch micro figures of Star Wars characters.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 8+

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POKÉMON TRAIN & PLAY DELUXE PIKACHU

Featuring more than 50 unique reactions, this 4.5-inch Pikachu comes with two interactive berries that trigger reactions when kids hold it to Pikachu’s nose. The figure features light-up cheeks; makes sounds; and has movement in its arms, ears, and tail.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 4+

AEW UNRIVALED SERIES 12

The All Elite Wrestling (AEW) collection expands with a new range of action figures that includes authentic, ring-inspired accessories. Each highly detailed figure features more than 25 points of articulation.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

LEGO MINIFIGURES DISNEY 100

Kids ages 5 and up can recreate their favorite movie moments with the LEGO Minifigures Disney 100 mystery bags. These 18 iconic animated characters from the past century are great for collecting, displaying, or sparking imaginative play.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 5+

MINECRAFT LEGENDS DEVOURER FIGURE

Kids can bring the action of Minecraft Legends into the real world with this slime-spewing Devourer figure and in-scale 3.25-inchheroic Ranger.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

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JURASSIC WORLD CAMOUFLAGE ‘N BATTLE INDOMINUS REX

This notorious hybrid villain from Jurassic World has a wide chomping attack controlled by its tail and button-activated camo-style lighting along its body.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 4+

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WWE ELITE FIGURE ASSORTMENT SERIES NO. 105

The latest wave of WWE Elite action figures includes fan-favorite Superstars like Commissioner Foley, Cody Rhodes, and Hulk Hogan (pictured). Each figure features deluxe articulation, TrueFX detailing, and iconic accessories for kids and collectors.

Product Facts

  • MSRP:
  • $22.99
  • Age:
  • 8+

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BATMAN BY MITCH GERADS 1:10 STATUE

The latest addition to the Batman Black & White Statue line is based off of Mitch Gerads’ cover art for DC Comics’ Flashpoint: Beyond No. 1. It depicts The Dark Knight with one foot on top of some rubble with his cape billowing behind him.

Product Facts

  • MSRP:
  • $124.99
  • Age:
  • 14+

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THE JOKER INTERROGATION ROOM GOLD LABEL DELUXE SET

Based on the character’s appearance in Christopher Nolan’s The Dark Knight, this 7-inch-scale action figure of The Joker has 22 points of articulation. The set includes extra hands, a table, two chairs, an environmental backdrop, and a collectible art card.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 12+

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MIGHTY MAN ACTION FIGURE

This 12-inch action figure features five points of articulation, comes with a removable hammer, and says three phrases from the Mighty Man series.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

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ANIME HEROES

These 6.5-inch action figures feature anime characters from titles including Naruto and One Piece. Each figure has 20 points of articulation and comes in manga-inspired packaging.

Product Facts

  • MSRP:
  • $21.99 EACH
  • Age:
  • 4+

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ULTIMATE LEGENDS DEMON SLAYER

The Ultimate Legends line expands with three fan-favorite characters from the anime series, Demon Slayer: Kimetsu no Yaiba. Tanjiro Kamado (pictured), Zenitsu Agatsuma, and Inosuke Hashibira each stand at 5 inches tall with 27 points of articulation, allowing for a multitude of posing and display options. The detailed figures come in a collectible package with…

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 4+

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DRAGON BALL SUPER: DRAGON STARS

Two new figures — Super Yi Shinron (Omega Shenron) and Son Gohan Beast — join the Dragon Stars line. Each detailed figure comes with an additional two sets of hands and character-specific accessories for fans to display and play.

Product Facts

  • MSRP:
  • $21.99
  • Age:
  • 4+

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PIÑATA SMASHLINGS PIÑATA ACTION FIGURE

Each of the four piñatas inspired by the Roblox game comes with a redeemable QR code for exclusive, in-game, DLC content, and two Smashlings, one of which is hidden inside the piñata!

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 6+

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PUDGY PENGUINS FIGURES 1 PACK WINDOW BOX (S1) + DIGITAL EXPERIENCE REDEMPTION CODE

Adopt your Pudgy Penguins forever friend! Each of these 4.5 inch collectible figures come with interchangeable accessories and a redeemable code, unlocking digital penguin customization using trait boxes. You can obtain rare traits, have a unique Pudgy Penguin registered to your name on the blockchain, and trade traits on the Pudgy Penguin marketplace!

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

AMONG US MINI ACTION FIGURES — EJECTED EDITION (6 PACK)

The ejected edition features six 2-inch tall Among Us Crewmates with adjustable multi-point articulation. There are 12 figures to collect, and kids can customize their Crewmates with accessories from other figures in the line.

Product Facts

  • MSRP:
  • $13.98
  • Age:
  • 8+

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JURASSIC PARK CAPTIVZ BUILD N’ BATTLE 30TH ANNIVERSARY SLIME EGG 3-PACK

This set comes with triple the fun to celebrate three decades of Jurassic Park. It features dinosaur species from the original Jurassic Park film and a guaranteed rare baby dinosaur. Kids can crack the golden egg and dig through the stretchy, amber slime to reveal their collectible species, then build it to battle.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

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BEAST LAB

As kids add ingredients to this experiment-based playset, they'll activate sounds, lights, fizzing bubbles, and mist to unleash one of two beasts. When kids reset the beast or repeat the experiment, the beast can evolve with new ways to play.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 5+

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LEGO MINIFIGURE PHOTOGRAPHY

Kids will learn how to take great photos with LEGO Minifigures. Full of step-by-step photos, LEGO fans can make the most out of their own collections and imagine creative scenarios, whether they’re playing a game of ice hockey in the refrigerator, exploring their backyard, or going on an epic adventure.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 7+

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HATCHIMALS ALIVE HATCH COLLECTIBLES COLLECTION

Kids can watch their pet hatch from its egg by adding water with the refillable bottle. The Hatchimals Alive Collection includes single packs, the Hatch n’ Stroll Playset, the Hungry Hatchimals Playset, and Hatchimals Alive Cartons.

Product Facts

  • MSRP:
  • $4.99-19.99
  • Age:
  • 3+

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TECH DECK 25TH ANNIVERSARY PACK

This anniversary pack features eight decks and an exclusive sticker sheet. Kids can collect and play with boards featuring graphics and styles from original boards throughout Tech Deck’s history.

Product Facts

  • MSRP:
  • $31.99
  • Age:
  • 6+

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WIZARDING WORLD MICRO MAGICAL MOMENTS

Fans can collect 15 1.5-inch figures inspired by the Wizarding World of Harry Potter. The figures come in single packs, multipacks, and scene packs, and each has a portrait-style frame.

Product Facts

  • MSRP:
  • $3.99-12.99
  • Age:
  • 6+

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MY CHEMICAL ROMANCE REACTION FIGURES WAVE 1 (DANGER DAYS — UNMASKED)

Super7’s latest music release celebrates the alter-egos of My Chemical Romance from their Danger Days album. Fans can collect 3.75-inch ReAction Figures of Party Poison, Jet-Star, Kobra Kid, and Fun Ghoul.

Product Facts

  • MSRP:
  • $20.00
  • Age:
  • 14+

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NATURALISTAS FADE COLLECTION GREG: 12-INCH CULTURAL ACTION FIGURE AND FASHION DOLL

This action doll celebrates Black barbers and represents Black male hair. Greg features a short Caesar haircut with a temple fade and comes in a blue t-shirt, straight-cut pants, white sneakers, and wears a brown messenger bag.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

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PORTRAIT MODEL OF CHAMPION RACEHORSE CODY’S WISH

Breyer’s latest horse collectible is a limited-edition 1:9 scale model of Cody’s Wish, the October 2021 winner at Churchill Downs. This thoroughbred racehorse is brown and has a white star on his forehead.

Product Facts

  • MSRP:
  • $54.99
  • Age:
  • 8+

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SEAHEARTS

Seahearts is a line of collectible seahorses, sea dragons, and sea unicorns made from recycled plastic. When dipped in cold water, each Seaheart reveals a message on its tummy and an icon on its cheek. Each 3.5-inch figure includes a coral or seagrass stand, two surprise sea pals, and a trading card with their personality…

Product Facts

  • MSRP:
  • $5.00
  • Age:
  • 4+

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TMNT BST AXN KRANG XL + COMIC BOOK

This 1:15-scale version of Krang stands 8 inches tall and features 31 points of articulation. Krang’s robot comes with an axe, a drill, a laser weapon, a katana sword, punching fists, and gripping hands. It’s packaged in a collector’s box with a garage-door flap secured by Velcro locks and includes a 100-page Best of Krang…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

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TMNT BST AXN RAPHAEL COMIC WITH RED MOTORCYCLE

Inspired by the cover of IDW’s Teenage Mutant Ninja Turtles No. 110, this 1:15-scale version of Raphael is street-ready with his red motorcycle. He comes with an interchangeable head portrait with helmet and a translucent “burn out” accessory and motorcycle stand.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 8+

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TMNT BST AXN COMIC HEROES 5-INCH FIGURES

These Teenage Mutant Ninja Turtles action figures are inspired by the artwork from comic legend Mateus Santoloucco and comic book publisher IDW. Each figure (sold separately) features 31 points of articulation, multiple hand grips, signature weapons, multiple head portraits, a collector card, and exclusive packaging artwork by Santolouco.

Product Facts

  • MSRP:
  • $21.99 EACH
  • Age:
  • 8+

SAUROZOIC WARRIORS ACTION FIGURES

This collection of action figures features anthropomorphic dinosaurs. Each figure comes with a spear, a blaster pistol, a knife, two smoke grenades, a gas mask, and armor.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

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STRAWBERRY SHORTCAKE ACTION FIGURES

This collection of four action figures features Strawberry Shortcake, Orange Blossom, Lime Chiffon, and Huckleberry Pie, each sold separately. Each figure comes with an animal companion, interchangeable faces and hands, and other accessories.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

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RETROWORLDS PLAYSETS & BATTLE-PACKS

Kids and kidults can “lightspeed back to playtime” with this retro-inspired collection of modular playsets and accessories. Designed to pair well with most 3.75-inch action figures, each set features MagKennect, an integrated magnet system that makes for easy assembly and disassembly with no instructions. Two sets, Weather Dome (pictured) and Strong Point, are available now.…

Product Facts

  • MSRP:
  • $69.99-109.99
  • Age:
  • 4+

Buy Now

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ACTION FORCE 1:12-SCALE ACTION FIGURES COLLECTION

Action Force is a line of 1:12 (6-inch)-scale military-themed action figures, vehicles, and accessories. New figures include the SWARM Horde and Warpath Eclipse. Each figure comes with interchangeable hands, heads, and additional accessories. Action Force is also throwing it back to the 1980s with the first modern “mail-away” figure offering. Collectors can redeem 20 Action…

Product Facts

  • MSRP:
  • $29.99-44.99
  • Age:
  • 13+

Buy Now

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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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