In the 2023 edition of The BIG Toy Book, The Nacelle Co. unveiled a retro-style ad for its growing Nacelleverse, a world of interconnected storytelling rooted in relaunched retro toy brands.
On the left side of the image, the Biker Mice from Mars took their spot alongside Sectaurs (formerly Coleco), The Great Garloo (formerly Marx Toys), Power Lords (formerly Revell), and Robo Force (formerly Ideal) — all brands that have appeared in the pages of The Toy Book at some point over the past few decades.
Late last fall, Nacelle‘s Robo Force made its way into specialty retailers across North America, and now — backed by immediate buzz — the Biker Mice from Mars will roll out later this year.
“The response to our Biker Mice acquisition was so huge that we decided to speed up the line on our schedule to meet the demand,” says Brian Volk-Weiss, Founder and CEO, The Nacelle Co. “Needless to say, this is gonna be a big one — and not just on Mars!”
“On the planet Mars, there existed a race of anthropomorphic mice who enjoyed motorsports and had a very similar culture and society to that of human beings. Eventually, they were all but wiped out by the Plutarkians, an alien race of obese, foul-smelling, worm-eating, fish-like humanoids who plunder other planets for their natural resources. Three survivors: Throttle, Modo and Vinnie, manage to find a spaceship and escape the Plutarkian takeover, but instead, they soon find themselves crash-landing on Earth in the city of Chicago. Along with a charming female mechanic named Charlene ‘Charley’ Davidson, the Biker Mice must defend Earth and defeat the villainous Plutarkians, in an attempt to finally return to their homeland of Mars.”
Biker Mice from Mars — Synopis by The Nacelle Co.
Originally launched as an animated series in 1993, Biker Mice from Mars first hit toy departments in 1995 with a line of action figures, vehicles, and playsets from Galoob Toys. The line inspired video games from Tiger Electronics and Konami and was relaunched in the mid-aughts with toys by Giochi Preziosi.
Nacelle’s line will launch with a trio of 7-inch scale action figures inspired by the original toys. Throttle, Vinnie, and Modo will feature updated articulation and will come in vintage-inspired packaging.
While consumer preorders have opened via Nacelle’s direct-to-consumer website, specialty retailers, distributors, or other buyers interested in stocking the line or others can email Michael Goodman: mgoodman@nacellecompany.com.
