Tim Erickson | Source: Peanuts Worldwide/The Toy Book

The creations of Charles M. Schulz will move toward their 75th anniversary with a new captain at the helm.

Tim Erickson has been named executive vice president of brand at Peanuts Worldwide. In his new role, Erickson will be tasked with leading Peanuts forward with “a strategy true to the heritage of the brand.” Responsibilities include opening new licensing, partnership and retail opportunities, supporting brand marketing, and leveraging new content launches. Erickson will report to Eric Ellenbogen, CEO of WildBrain, the majority owner of Peanuts.

“I’m delighted that Tim has joined the team at this important moment for the Peanuts brand,” Ellenbogen says. “The response to our original series The Snoopy Show and Snoopy in Space on Apple TV+ and to our ‘Take Care With Peanuts’ initiative has been nothing short of fantastic. With lots more new content rolling out worldwide in the coming years in partnership with Apple TV+, the Peanuts gang has never been more popular. Working in tandem with our Peanuts content team, Tim will bring a breadth of experience at the intersection of family entertainment and consumer products that makes him the ideal person to lead the evergreen Peanuts licensing business.”

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Erickson joins Peanuts from GoldieBlox, where he most recently served as chief operating officer. During his more than 20-year career, Erickson has held executive positions with Disney, DreamWorks, Twentieth Century Fox, and The LEGO Group.

“As a lifelong Peanuts fan, I’m elated to join Peanuts Worldwide,” Erickson says. “I’ve long admired Charles Schulz’s storytelling, both personally and professionally, so I look forward to engaging with the team and our partners to continue telling meaningful Peanuts stories through content, products, and experiences that will engage fans for generations to come.”

Erickson’s appointment was made official by Wildbrain, brand co-owner Sony Music Entertainment (Japan), and the family of the late Charles M. Schulz. Peanuts will celebrate 75 years of storytelling in 2025.