Beloved toy brand Jazwares is teaming up with Tokidoki for an all-encompassing licensing deal.
Under this multi-year, multi-IP deal, Jazwares will design and develop collectibles, plushes, pet accessories, costumes, and other products inspired by the brand’s kooky, colorful characters. The partnership’s flagship collection will debut later this fall.
“tokidoki’s world is full of imagination, creativity, and self-expression, which makes it the perfect match for Jazwares’ innovative approach to play, collecting, and product development. Knowing how passionate tokidoki fans are for their iconic characters, we will bridge the gap between pop culture, and fandom, through authentic, high-quality toys and collectibles capturing the heart and spirit of tokidoki.”
The upcoming line will feature mini-figures, action figures, and playsets, each hiding special surprises and details that will delight longtime fans. If that’s not enough kawaii cuteness, Squishmallows are also getting an exclusive Tokidoki makeover! Jazwares hasn’t announced many specifics, but fans can expect to see their favorite Japanese-inspired characters across all varieties of plushies, kicking off with a sugary-sweet Donutella Squishmallow to celebrate her 20th anniversary. With an eye for detail and Jazwares’ signature cozy design, these collectibles will add a playful splash of pastels to collectors’ bookshelves.
Jazwares’ Toikido line will hit stores this fall. For more information about the upcoming collaboration, visit Jazwares’ website.
