The Toy Book Top 10: The Hottest Stories of December 2022

Happy New Year!

It’s January, so The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of December 2022, as chosen by you, the readers.

The Toy Book‘s 2022 Innovation & STEM Issue continued to draw major interest in digital form as the print copies made their way into mailboxes across North America. Similarly, the 2022 edition of The BIG Toy Book resurfaced in the Top 10 just as our team kicked into high gear working on the 2023 edition of The BIG Toy Book (Vol. 39, Issue No. 1). If you want in on the action, here are all the details you seek — but the clock is ticking!

While those issues and a few recent stories (MGA Entertainment’s Miniverse from November; Spin Master’s Firebuds, July) technically cracked the Top 10 traffic-wise, to secure an official slot within the monthly Top 10, only news and features that were published in December qualify. There was also one big anomaly that popped up this month: A viral Forbes story covering Jazwares’ success drew attention to The Toy Book‘s March news item about Warren Buffett’s Berkshire Hathaway acquiring Alleghany Capital, owner of the company behind Squishmallows and AEW action figures.

Check out the most-read items here at The Toy Book last month.

The Toy Book Top 10: December 2022

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.