The Toy Book Top 10: The Hottest Stories of July 2022

It’s officially August, so the Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of July 2022, as chosen by you, the readers.

Heading into the back half of the year, four big stories from June technically still hung on in the Top 10, including the Toy Book‘s 2022 Specialty Toys issue, the massive success of Hasbro’s G.I. Joe Classified Series HasLab crowdfunding project, and news of fresh miniature toys from a pair of notorious toy industry rivals: MGA Entertainment and ZURU.

But, to secure a slot within the monthly Top 10, only news and features that were published in July qualify for an official designation.

With that in mind, check out the stories that dominated the most-read items here at the Toy Book last month.

The Toy Book Top 10: July 2022

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.