Source: Toy Association/Adventure Media & Events

The Toy Association, the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, and Adventure Media & Events, publisher of industry-leading media outlets the Toy Book and the Toy Insider, announced today a partnership to deliver a one-of-a-kind “play date” in March 2023 that will give media, investors, and the influencer community direct access to the toy companies, brands, and products that will be hot throughout the year, including spring and summer launches and a first look at the hottest toys for the coming holiday season.

“As the producer of Toy Fair — the toy industry’s most iconic and comprehensive play-focused experience for more than a century — The Toy Association is continuing its long-held tradition of unveiling the latest trends and hottest products in Q1, even as Toy Fair shifts from its former February dates to a new fall time frame,” says Kimberly Carcone, executive vice president of global market events at The Toy Association. “We are happy to partner with Adventure Media & Events to give toy brands the opportunity to spotlight their key drivers for holiday, and to provide media and trend-spotters with a first-look at the products that will be driving consumer toy purchases through holiday 2023.”

“We know how important it is for toy companies to get in front of the press early in the year to showcase their new product launches,” says Jackie Breyer, vice president and group publisher at Adventure Media & Events. “We are excited to collaborate with The Toy Association to ensure manufacturers have the opportunity to demonstrate their mid-year and Q4 releases to the media in advance of the key consumer shopping period. Press, influencers, and toy manufacturers have been attending our media preview events for more than a decade, and we are so excited to offer another opportunity for industry professionals to make connections ahead of the holiday shopping season.”

Related: Next-Gen Toy Stores: A New Era of Specialty Retailers Lead Play into the Future

The event will be held in New York City. Among the many activities set to take place, The Toy Association’s trends team will unveil its annual trend predictions, giving media and guests insight into what will be topping wish lists through the holiday season. Adventure Media’s team of toy experts from the Toy Book and the Toy Insider as well as The Toy Association’s team of trend experts will be on-hand for on-camera interviews related to the state of the toy industry, toy trends, and more. Additional details will be shared in the coming weeks.

The media showcase is the latest addition to The Toy Association’s roster of international trade shows, live events, digital offerings, private previews, and resources that aim to help companies grow and succeed in an ever-evolving toy and retail landscape. For more information about The Toy Association, visit

The introduction of the spring “play date” expands the seasonality of Adventure Media & Events’ in-person toy industry offerings beyond its annual Sweet Suite and Holiday of Play media events, brought to attendees by the Toy Insider in July and September, respectively. The Adventure Media team publishes the Toy Book, the leading trade publication keeping the industry on the #pulseofplay since 1984; the Toy Insider, the leading consumer guide to toys, games, and kids’ entertainment; and the Pop Insider, a growing destination to #fuelyourfandom with the latest news on licensed pop culture merch and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.